What is designism?

I don't know what Designism is but I do know that a small group of students got together tonight to talk about how we can change the world. We started the night with An Inconvenient Truth the Al Gore movie about global warming. This went really good we had people show up late and by the time we started talking about our plan of action we had about 30 students. We talked about all the different things we could do to help change things in the Richmond area. We kinda got out of hand at times but we want to start small so we can build off of what we know. The first attack is going to be mostly internal to get people in the Adcenter thinking differently. The task for us is to do this and stay in the bounds of environmental design. We just heard from Brian Hurewitz with Greenteam and he was talking about the difficulty of keeping the standards that they have set for themselves. I am just now understanding how hard it really it is as we are trying to keep those same standards with no money. My hat goes off to them and what they are able to do and still stay to their standards.